My ex-brother-in-law works in “finance”. One line of business of his company involves buying or getting a controlling interest in companies that do lots of interesting things. Those companies might need capital or whatever. For example, they bought a boot company. A company that made cowboy boots. Really nice boots. I mean, these people LOVED boots. Boots is what they live for. Now, do you think McHuge Investco really cares about boots? If you said “sure, they probably LOVE boots” you should probably stop using crack.
And this is what happens when you add money scumbags, marketing scumbags, and scumbags-in-general to something like skateboarding. The abortion that was the Olympic street skating event is what results.